How To Start a Blog

These days, lots of businesses have a blog. Even if you don’t post every week, it’s actually a great idea to keep a blog on your site. Why? First, it boosts your credibility. When you show your expertise on your blog, it builds trust with your clients. It also helps with your SEO. Blogs are a great place to use key terms your clients may be searching for, which boosts your visibility. 

Knowing you need a blog and actually writing a blog are two different things—but we’ve got some tips to help you get started!

Come up with specific topics.

Keeping it specific makes it easier to write. For example, a blog on how to take care of a snake plant will be easier to write than one on how to take care of plants in general. When your topic is too broad, you can end up getting lost or going in too many directions. A specific topic is also more likely to actually help your clients find what they need.

Use a catchy title.

If you want people to read your blog, you have to hook them from the beginning. The best way to do that is with a good title. It should be informative and fun. Make sure people know what they’re going to be reading, but also make sure you present it in a fun, engaging way.

Add photos or graphics.

Putting visual elements in your blog post makes it more interesting. Photos and graphics can provide additional information to your blog, or they can make it more beautiful. Either way, readers find posts that include graphics more appealing.

If you want to start a blog, but you don’t have the time to write it all yourself, let’s chat!